The Analytics page helps you track and understand your event's performance from a single dashboard. Monitor sales trends, registration activity, visitor engagement, coupon usage, custom field responses, and other metrics to better understand how registrants are interacting with your event.
In this article, you'll learn how to navigate the Analytics page, interpret the available charts and reports, and export data for additional analysis.
Note: Data shown in the page analytics only applies to the specific page you are viewing. To view information about your overall account, use the Dashboard.
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Getting Started
The Analytics page provides a centralized overview of registrants, visitor activity, and reporting data for an individual RegFox page. To access your page analytics:
From the Pages screen, click the graph icon under the page you want to view
Filter your data if desired. By default, Analytics includes all data collected since your page went live. Use the Date filter to narrow results based on when registrants completed their purchases
Download a Roster
The Analytics page includes a shortcut for downloading your registrant roster.
From the Pages screen, click the graph icon under the page where you want to view the roster
On the Analytics page, click Download Roster in the top-right corner
Pro Tip: The Roster includes the first and last name, email address, registrant status, and selected registration option.
If you want additional details about your registrants or want to customize the report, we recommend downloading a Registrant Data Report.
View Sales and Registrant Performance
The top section of the Analytics page provides a high-level overview of your event performance.
Sales Overview
The Sales Overview section provides a snapshot of your page's sales activity and revenue. You'll find the following metrics:
Sales: Displays sales from completed orders. Refunds, pending offline payments, outstanding payment plans, and pre-registrations are not included in this total
Total Sales: Displays the total value of all sales processed through the page, including refunds, pending offline payments, outstanding payment plans, and pre-registrations.
Refunds Issued: Displays the total amount refunded from your page. This includes standard registrant refunds as well as any payouts issued through the Ambassador Program
Pending Offline: Shows the total amount still owed on unpaid offline orders. This field only populates with data if offline payments are enabled on your page and your page has at least one unpaid offline order
Outstanding Payment Plans: Displays the total balance remaining on deposits and active payment plans. This field is only populated when deposits or payment plans are enabled on your page and there is at least one order that is pending final payment
Pre-Registered: Displays the value of pre-registered orders that have not been completed. This field only populates with data if pre-registration is enabled on your page and you have at least one pre-registered order
On Site Sales: Shows sales processed at your event using Mobile Pay Pass
Pro Tip: Each hyperlinked amount opens a detailed breakdown showing the registrants and transactions included in that total. Click any hyperlinked amount to review the specific transactions that make up your sales, refunds, pending offline payments, outstanding payment plans, pre-registrations, and on-site sales.
Note: The sales totals shown in the page analytics reflect gross sales before platform and payment processing fees are deducted. Because of this, the totals shown on the analytics page may not match your bank deposits. For a detailed breakdown of your net payouts and deducted fees, we recommend using a Webconnex Payments Payout Report.
Registrants
The Registrants Overview section shows an overview of your page's registrations. You'll find the following metrics:
Registrants: Displays registrants from completed orders only. Cancelled registrants, pre-registered registrants, and registrants associated with orders pending final payment are not included in this total
Total Registrants: Displays the total number of registrants who have registered on your page. This total includes cancelled registrants and registrants associated with orders that are pending final payment. Waitlisted and pre-registered registrants are not included in this total
Cancellations: Displays the total number of cancelled registrants
Pending Payments: Displays the total number of registrants associated with orders that are awaiting final payment
Pre-Registered: Displays the total number of pre-registered registrants
Checked-in: Displays the number of checked in registrants
Pre-Event Subscribers: Displays the total number of individuals who requested to be notified when registration opens. This field is displayed if your registration page opens on a scheduled date. Click the hyperlinked number to view the list of subscribers
Pro Tip: Each hyperlinked amount opens a detailed breakdown showing the registrants included in that total. Click any hyperlinked amount to see a detailed breakdown of the registrants or subscribers included in that total.
Unique Visitors
The Unique Visitors Overview section provides insight into how visitors are interacting with your page. You'll find the following metrics:
Unique Visitors: Displays the number of unique visitors who have viewed your page. Unique visitors are tracked by IP address, so multiple visits from the same IP address are counted as a single visitor
Total Visits: Displays the total number of page visits. If the same person visits your page multiple times, each visit is included in this total
Transactions: Displays the total number of transactions processed through your page. This includes new orders and updates to existing orders
Rev. Per Unique Visit: Displays the average revenue generated per unique visitor. This metric is based on the page's sales and unique visitor count. The value is rounded to the nearest dollar.
Conversion Rate: Displays the percentage of active visitors who completed an online order. This metric is based on the number of active visitors who interacted with your page compared to the number of online orders
Pro Tip: Click the hyperlinked number next to Transactions to see a detailed breakdown of the transactions for this page.
View Page Insights
The Analytics page includes reporting sections that help you better understand registrant behavior, registrant performance, and purchasing trends. These sections include visual graphs, filtering options, and downloadable CSV reports for deeper analysis.
Overview
Overview
The Overview graph provides a visual summary of page activity over time, including sales, visitors, and order trends.
Use this graph to quickly identify trends in traffic and registration sales throughout your event lifecycle. Hover over a point on the graph to view sales and visitor totals for that period.
Pro Tip: The Overview graph displays sales as a green line and page visits as a blue line.
Order Insights
Order Insights
The Order Insights section highlights general purchasing behavior and transaction trends for your event. You'll see the following metrics:
Average Order Total
Average Transaction Completion Time
Top Sales Day of the Week
Average Registrants Per Order
Coupon Usage Totals
Top Purchasing Hour
Pro Tip: Average Transaction Time measures the average time it takes a registrant to complete an order after first interacting with your page.
Registration Options
Registration Options
The Registration Options section shows how registrations and revenue are distributed across each registration option.
Analyze Data at a Glance
The pie chart provides a visual breakdown of your sold registration options. Hover over a section of the chart to view:
The registration option
The number of registrations for each option
The percentage of total registrations represented by each option
The total revenue generated by each option
Pro Tip: Use the registration status filter in the top right corner to view data for specific registration statuses, including Completed, Cancelled, Pre-Registered, Pending Final Payment, Pending Offline, and Transferred registrations.
Note: If your page contains multiple Registration Options fields, RegFox displays only the first Registration Options field alongside Order Insights. Any additional Registration Options fields appear in Analytics as custom field options.
Download a Report
In the analytics, you can export this data.
Click the ⋯ menu in the upper-right corner of the Registration Options section
Select Download Stats CSV to download a CSV with the number of registrants and revenue for each registration option by status
Select Download Roster to download a CSV with the list of registrants for the page
Conversion Rate
Conversion Rate
The Conversion Rate section displays the percentage of active visitors who completed an online order. This metric is based on the number of active visitors who interacted with your page compared to the number of online orders. The Conversion Rate data helps you measure how effectively your page converts visitors into registrants.
Note: Completed orders, pending offline orders, pending final payment orders, and pre-registrations count as conversions and are included in the online order count used to calculate Conversion Rate.
Waitlists do not count as conversions and are not included in the online order count used to calculate Conversion Rate.
New vs. Returning Customers
New vs. Returning Customers
The New vs. Returning Customers section shows the percentage of customers making their first purchase compared to those who have purchased before.
Pro Tip: RegFox determines whether a customer is new or returning based on their billing email address. If the same billing email has been used for a previous order on RegFox, TicketSpice, RedPodium, or GivingFuel, the customer will be classified as a returning customer.
Analyze Data at a Glance
The pie chart provides a visual breakdown of your new and returning customers. Hover over a section of the chart to view:
The number of new or returning customers
The percentage of new or returning customers
Download a Report
In the analytics, you can export this data.
Click the ⋯ menu in the upper-right corner of the New vs. Returning Customers section
Select Download Stats CSV to download a CSV showing the number of new customers, returning customers, and total customers for the page
Device Type
Device Type
The Device Type section shows the types of devices registrants used to view your registration page.
Pro Tip: Device type is reported as Desktop, Mobile, or Tablet.
Analyze Data at a Glance
The pie chart provides a visual breakdown of the device type. Hover over a section of the chart to view:
The total number of page views for that device type
The percentage of overall page views for that device type
Download a Report
You can quickly download a report showing the device types used on your page.
Click the ⋯ menu in the upper-right corner of the Device Type section
Select Download Stats CSV to download a CSV showing the number of page views for each device type
Top Mobile Devices
Top Mobile Devices
The Top Mobile Devices section highlights the mobile devices most commonly used to view your page. The pie chart provides a visual breakdown of the top mobile devices. Hover over a section of the chart to view:
The number of page views for a mobile device type
The percentage of page views for a mobile device type
Custom Field Responses
Custom Field Responses
If you've added a Merchandise, Multiple Choice, Session, Donation, T-Shirt Size, or Gender field to your page, RegFox will display a pie chart summarizing the responses collected from registrants.
Note: RegFox will not display the name field, address field, email field, phone number field, date of birth field, text field, date field, terms field, waiver field, quantity box field, or the membership field on the Analytics page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of selections made for each custom field. This makes it easy to quickly understand registrant preferences, session popularity, merchandise demand, donation participation, and more. Hover over any section of the chart to view:
The total number of times an option was selected
The percentage of all selections represented by that option
The total revenue generated by that selection (when applicable)
Download a Report
In the analytics, you can export this data if needed.
Click the ⋯ menu in the upper-right corner of the section
Select Download Stats CSV to download a summary showing how many times each option was selected and any revenue generated by that option (when applicable)
Select Download Roster to download a list of registrants
Virtual Access Codes
Virtual Access Codes
For Virtual and Hybrid registration pages, the Virtual Access Codes section displays how many registrants attended your virtual event and identifies the registrants who accessed the event using their virtual access code.
Analyze Data at a Glance
The pie chart provides a visual breakdown how many of your virtual access codes have been used. Use the pie chart to view:
The total number of virtual access codes that have been used
The percentage of virtual access codes that have been used
Download a Report
You can quickly download a report that shows the percentage of registrants who used their virtual access code or a list of the registrants who attended your event using their access code.
Click the ⋯ menu in the upper-right corner of the Virtual Access Codes section
Select Download Roster CSV to download a CSV file containing all registrants for the page, including each registrant's access code and the date and time this code was last used
Select Download Stats CSV to download a CSV showing the number of used and unused virtual access codes on your page
Coupon Usage
Coupon Usage
The Coupons section tracks coupon usage and discount activity for your page.
Analyze Data at a Glance
The pie chart provides a visual breakdown of coupon usage on your registration page. Hover over any section of the chart to view:
The number of registrations using or not using a coupon
The percentage of registrations using or not using a coupon
Download a Report
In the analytics, you can export this data if needed.
Click the ⋯ menu in the upper-right corner of the Coupon Usage section
Select Download Stats CSV to download a summary showing how many times an order was placed with or without a coupon
Top 10 Coupons Used
Top 10 Coupons Used
The Top 10 Coupons Used section tracks the most popular coupons used on your registration page.
Analyze Data a Glance
The pie chart provides a visual breakdown of the most popular coupons used on this registration page. Hover over any section to view:
The coupon code
The number of registrations that used this coupon code
The percentage of coupon-applied registrations that used this coupon code
Download a Report
Click the ⋯ menu in the upper-right corner of the Top 10 Coupons Used section
Select Download Stats CSV to download a summary with the top 10 coupon codes used on your page and the number of times these coupons have been applied to an order
Map of Visitors and Orders
Map of Visitors and Orders
The Map of Visitors and Orders section helps you understand where your audience is located and how they are finding your registration page.
Review Top Traffic Sources
To the left of the map, RegFox displays the top traffic sources driving visitors to your registration page. Use this data to understand which websites, marketing campaigns, or referral sources are generating the most traffic and sales.
View Visitor and Order Locations
The map displays the geographic locations of both visitors and registrants. This allows you to quickly identify where interest in your event is coming from and where registrations are occurring.
Blue dots represent visitors who viewed your registration page
Green dots represent registrants who completed an order
Pro Tip: Visitor locations are determined by the visitor's IP address. Order locations are based on the billing address entered during checkout.
Note: Use the region filter above the map to focus on visitor and order activity in a specific area. You can view data for the United States, North America, South America, Europe, Africa, Australia, or Worldwide to better understand where your audience is engaging with your event page.
FAQs
Can I customize the Analytics roster download?
Can I customize the Analytics roster download?
No. The Analytics roster download is a quick export tool and does not support custom columns or formatting.
If you need a more detailed or customizable export, use the Registrant Data Report, which provides additional filtering and reporting options.
Are page analytics available for each registration page?
Are page analytics available for each registration page?
Yes. Page Analytics are available for each page. To view Analytics for another page, navigate to that page and open its Analytics dashboard.
Why doesn't the conversion rate match the number of unique visitors and orders?
Why doesn't the conversion rate match the number of unique visitors and orders?
The conversion rate is not calculated using unique visitors. Instead, it is based on the number of active visitors who interacted with the page and the resulting online orders.
Because unique visitors and active visitors are measured differently, the conversion rate may not match a calculation based solely on unique visitors versus total online orders.