Drip Campaigns allow you to create drip email campaigns, a fantastic tool for maximizing your event's reach and revenue. As a registration company, we understand the importance of staying connected with your audience. With our Drip Campaign feature, you can easily create engaging drip email campaigns to reach out to past registrants or targeted email lists.

This simple yet powerful feature allows you to send timely invitations and reminders about your upcoming event, keeping your event top-of-mind and driving attendance. Let’s explore how you can harness this tool to enhance your event marketing strategy and drive success!

Drip Campaign Basics:

Create and schedule up to 10 emails to send over the span of several days to registrants from previous events.
You can also enter email addresses you’ve collected outside of RegFox.
As your emails go out, see clicks, registrations sold and revenue in near real-time.
Drive revenue and attendance using this secret weapon of marketers we’ve made available to you right inside RegFox.

Drip Campaign Pricing

A Drip Campaigns plan is $9 per month + $0.02 per email
If you add a Drip Campaigns plan to your RegFox account, you can send emails to recipients from any of the products (i.e. TicketSpice, RedPodium, and GivingFuel), but you can only track registrations to RegFox pages. If you'd like to track sales to other products, you'll want to add a Drip Campaigns plan to your TicketSpice, RedPodium, or GivingFuel product(s).

Sign Up for Drip Campaigns

From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click the Start Using Drip Campaigns button to get started sending email drip campaigns

Create a New Drip Campaign

From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click Create Campaign

Create the Campaign Name - This is for internal and reporting purposes only
Set who you would like the drip campaign to send to
- Past Registrants - This allows you to send emails to past registrants on your RegFox, TicketSpice, or RedPodium pages or to previous donors on your GivingFuel pages
- Manually Enter or Import Emails - This option allows you to paste in email addresses from past registration providers you've used, or MailChimp or other places you've captured emails. These email addresses can be placed on separate lines or separated by spaces, commas, or semicolons
Tracking
- When Track Registrations is enabled, our system will track which recipients register from the link in your email. This feature will report total registrations and revenue. Any recipients who complete a purchase will be removed from the remaining emails in the sequence
- If this option is enabled, select the page for which you'd like to track sales
Click Save

NOTE: When you import emails into a drip campaign, they will not be imported into your RegFox Contacts. They are only used as recipients in the drip campaign you create.

Add the First Email to the Drip Campaign Sequence

From the Pages screen, hover your mouse over Email Center in the top menu bar
Select Drip Campaigns from the dropdown
Click the eye icon next to the drip campaign you'd like to add emails to
Click Add Email

Create the Reference Name - This is for internal and reporting purposes only
Set the Subject Line of the email
Enter the From Name - This text will be who the email is showing it is coming from
Enter the Reply-to email - This email address will receive any responses if potential registrants reply to the email
Page Link - This will only appear if you are tracking registrations on your drip campaign. If you are tracking registrations, this page link must be added to the Message field to track and report registrations and revenue
Create the Message - The message field is used to customize your email message
Click the Review Email button to see a sample of your email
Click the Save Email button to add the email to your sequence

Pro Tip: You'll schedule the date and time this first email will send in a later step when you publish the drip campaign

Add additional emails to the sequence

From the Drip Campaigns screen, click the eye icon on the drip campaign you'd like to add additional emails to
Click the Add Email button
Create the Reference Name - This is for internal and reporting purposes only
Set the Subject Line of the email
Enter the From Name - This will be who the email is showing it is coming from
Enter the Reply-to email - this email address will receive any responses if potential registrants reply to the email
Page Link - This will only appear if you are tracking registrations on your drip campaign. If you are tracking registrations, this page link must be added to the Message field to track and report registrations and revenue
Create the Message - The message field is where you can use the text editor to customize your email message
Click the Review Email button to see a sample of your email

Set the number of days after the previous email in this sequence that you'd like this email to send
Set a specific time of day you'd like the email to send
Click the Save Email button to add the email to your sequence

NOTE: You cannot add additional emails to the sequence once the drip campaign has been published. For this reason, we recommend adding every email you would like to send before publishing the drip campaign.

Publish the Drip Campaign

Warning: Once you publish, you will not be able to edit your drip campaign title, recipients, or page tracking. You can still edit, test or delete an existing email in a drip campaign as long as the email hasn’t sent.

You cannot add additional emails to the sequence once the Drip Campaign has been published.

From the Drip Campaigns screen, click the eye icon next to the drip campaign you'd like to publish
Click the Publish button in the upper right corner
Select Send Immediately to send the first email immediately, or select Schedule to schedule the email to send on a future date and time
Click the Publish button
Once published, the email statuses will then show as Scheduled. The recipients, clicks and donation revenue will update as each email is sent out

FAQs

Does My RegFox Drip Campaigns Plan Include Access to Drip Campaigns on TicketSpice, RedPodium, and GivingFuel?

Currently, Drip Campaigns plans are enabled by product. To send Drip Campaigns in TicketSpice, RedPodium, or GivingFuel, we recommend setting up a new Drip Campaign plan in the other desired product(s), subject to additional cost of $9 per month + $0.02 per email sent.

How can I edit or manage my drip campaigns?

Click here to learn how to edit or manage your drip campaigns!

How do I drive revenue with my drip campaign?

Here are some tips to send an drip campaign that drives revenue.

🏆 3 Tips for Creating an Email To Drive Revenue

Grab the reader's attention with a compelling subject line: The subject line is the first thing that recipients will see in their inbox, so make sure it's attention-grabbing and relevant to the content of the email. Avoid using spammy-sounding phrases or all-caps text, as these may trigger spam filters.
Keep the message concise and clear: People are bombarded with emails every day, so keep your message short, simple, and easy to understand. Make sure the main message is communicated early on in the email, so readers don't have to scroll or search for it.
Make the call-to-action clear: Whatever action you want your recipients to take, make sure the call-to-action is clear and easy to find. Use a button image or hyperlink.