Drip email campaigns help you turn past interest into registrations automatically. A drip campaign is a sequence of emails that continues to follow up with recipients until they take action. The moment someone buys a registration, they’re automatically removed from the remaining emails, so you’re not over-emailing confirmed buyers.

With our Drip Campaign feature, you can easily create engaging drip email campaigns to reach out to past registrants, targeted email lists, all of your contacts, or a segmented list of contacts. Because Drip Campaigns are built directly into the event platform, you get automatic revenue and registration tracking per email. You’ll be able to measure performance using the metrics that matter most, including registrations sold and dollars generated, without complex integrations or manual work. The result is a highly cost-effective way to re-engage past registrants and drive sales with “set it and forget it” automation.

Drip Campaign Pricing

If you are on the RegFox Premium or RegFox Professional plans, Drip Campaigns are included at no additional cost.

If you are on the RegFox Standard plan, Drip Campaigns costs $9 per month, and $0.02 per email. This feature requires a card on file to use, and your card on file is invoiced every 30 days.

Learn more about RegFox plans here.

Note: If you add a Drip Campaigns plan to your RegFox account, you can send emails to recipients from any of the products (i.e. TicketSpice, RedPodium, and GivingFuel), but you can only track registrations to RegFox pages. If you'd like to track sales to other products, you'll want to add a Drip Campaigns plan to your TicketSpice, RedPodium, or GivingFuel product(s).

Sign Up for Drip Campaigns

Hover over the Email Center tab in the top menu bar
Select Drip Campaigns from the dropdown
Click the Start Using Drip Campaigns button to get started sending email drip campaigns

Create a New Drip Campaign

Hover over the Email Center tab in the top menu bar
Select Drip Campaigns from the dropdown
Click Create Campaign

Create the Campaign Name - This is for internal and reporting purposes only
Set who you would like the drip campaign to send to
- Past Registrants - This allows you to send emails to past registrants on your RegFox, TicketSpice, or RedPodium pages or to previous donors on your GivingFuel pages
- Manually Enter or Import Emails - This option allows you to paste in email addresses from past registration providers you've used, or MailChimp or other places you've captured emails. These email addresses can be placed on separate lines or separated by spaces, commas, or semicolons
- Contacts: This option allows you to send emails to all contacts in your account or to a targeted group of contacts that have been assigned a specific contact tag. To email contacts with a particular tag, choose Contacts, then select Contact Tags. From there, pick the tag(s) you’d like to send your message to. Click here to learn more about how to use our Contact Tagging feature!

Pro Tip: If you send your Drip Campaign to multiple contact tags, you can control how recipients are selected.

Match All: This option sends the email only to contacts who have all of the selected tags
Match Any: This option sends the email to contacts who have at least one of the selected tags

Note: When you manually add emails to a drip campaign, they will not be imported into your RegFox Contacts. They are only used as recipients in the drip campaign you create.

Toggle on Track Registrations to monitor which recipients register from your email link. This feature reports total registrations and revenue. If this option is enabled, select the page that you'd like to track sales for
Click Save

Add the First Email to the Drip Campaign Sequence

Hover over the Email Center tab in the top menu bar
Select Drip Campaigns from the dropdown
Click the eye icon next to the drip campaign you'd like to add emails to
Click Add Email

Create the Reference Name - This is for internal and reporting purposes only
Click Continue

Set the Subject Line of the email
Enter the From Name - This text will be who the email is showing it is coming from
Enter the Reply-to email - This email address will receive any responses if potential registrants reply to the email
Page Link - This will only appear if you are tracking registrations on your drip campaign. If you are tracking registrations, this page link must be added to the Message field to track and report registrations and revenue
Create the Message - The message field is used to customize your email message
Click Review Email

Pro Tip: You can automatically include the recipient’s first name, last name, or full name in your email subject or body. Click here to learn more about using variables in your emails.

Review your email
Click Save Email to add the email to your sequence

Pro Tip: You'll schedule the date and time this first email will send in a later step when you publish the drip campaign

Add Additional Emails to the Sequence

Note: You cannot add additional emails to the sequence once the drip campaign has been published. For this reason, we recommend adding every email you would like to send before publishing the drip campaign.

From the Drip Campaigns screen, click the eye icon on the drip campaign you'd like to add additional emails to
Click Add Email
Create the Reference Name - This is for internal and reporting purposes only
Click Continue

Set the Subject Line of the email
Enter the From Name - This will be who the email is showing it is coming from
Enter the Reply-to email - this email address will receive any responses if potential registrants reply to the email
Page Link - This will only appear if you are tracking registrations on your drip campaign. If you are tracking registrations, this page link must be added to the Message field to track and report registrations and revenue
Create the Message - The message field is where you can use the text editor to customize your email message
Click Review Email

Pro Tip: You can automatically include the recipient’s first name, last name, or full name in your email subject or body. Click here to learn more about using variables in your emails.

Set the number of days after the previous email in this sequence that you'd like this email to send
Set a specific time of day you'd like the email to send
Click Save Email

Pro Tip: For best results, build your drip campaign with at least four emails. A proven structure includes the following emails:

An announcement email to introduce an offer to your past registrants
A follow-up email to make sure it was seen
An “ending soon” reminder email to build urgency
The final “last chance” email that reinforces the deadline and drives action

Add a Recipient's First Name, Last Name, or Full Name to an Email

You can personalize your emails by dynamically inserting a recipient’s first name, last name, or full name using email variables. This allows each email to feel more direct and engaging. RegFox also gives you the option to add custom fallback text in case a contact does not have a name associated with their email. This ensures your message reads naturally for all recipients.

When writing your email, click the {·} icon located to the right of the subject line or in the message field's menu bar
Select the variable you want to add to your email. You can add the first name, last name, or full name to the email
Add fallback (default) text that will appear if the recipient does not have a name associated with their email. To do this, enter the text you want to appear inside the quotation marks in the default: "" field. If left blank (the default setting), nothing will be inserted when a contact does not have a name on file

Pro Tip: When reviewing your email, you can use the Variable Preview options to see how your message will appear. This feature can be used to preview how your email will look when a name variable is added.

Click Raw to preview how the underlying email content appears. This view shows the raw text for the variable and does not reflect how the email will look to recipients
Click Sample to preview how the email appears when a contact has a name. If your message includes a variable, this option inserts a sample name into the email
Click Fallback to preview how the email appears when no name is available. This option shows the default text you added for the variable

Publish the Drip Campaign

Warning: Once you publish, you will not be able to edit your drip campaign title, recipients, or page tracking. You can still edit, test or delete an existing email in a drip campaign as long as the email hasn’t sent.

You cannot add additional emails to the sequence once the Drip Campaign has been published.

From the Drip Campaigns screen, click the eye icon next to the drip campaign you'd like to publish
Click the Publish button in the upper right corner
Choose when to send the email
- Select Send Immediately to send the first email immediately
- Select Schedule to schedule the email to send on a future date and time
Click Publish

Pro Tip: Once your drip campaign is published, the email statuses will show as Scheduled. The recipients, clicks, and revenue will update as each email is sent out.

FAQs

Does My RegFox Drip Campaigns Plan Include Access to Drip Campaigns on TicketSpice, RedPodium, and GivingFuel?

Currently, Drip Campaigns plans are enabled by product. To send Drip Campaigns in TicketSpice, RedPodium, or GivingFuel, we recommend setting up a new Drip Campaign plan in the other desired product(s), subject to additional cost of $9 per month + $0.02 per email sent.

If someone has already registered for my event before I send out my first Drip Campaign email, are they included in the campaign? Will they receive any of these emails?

No. If someone is registered for your event before your first Drip Campaign email is sent, they will be automatically excluded from the campaign and will not receive any of the Drip Campaign messages.

Why didn't all of my contacts or past registrants receive the first drip campaign email I sent out?

There are a few reasons why some of your contacts or past registrants may not have received your first drip campaign email. A common reason is that they have already registered on the event page targeted by your drip campaign. Since Drip Campaigns automatically exclude anyone who has already signed up, registrants who completed their registration before the campaign was scheduled to send will not receive the drip campaign email. Another common reason is that the registrant has opted out of marketing emails from your organization.

If you want to ensure every subscribed contact or past registrant receives your email, we recommend using the Email Blasts feature.

How can I edit or manage my drip campaigns?

Click here to learn how to edit or manage your drip campaigns!

What are the best practices for creating a drip campaign that sells?

Here are some tips for creating a drip campaign that drives revenue.

Write in first person. Send emails from a real team member instead of the event brand. Personal emails stand out in crowded inboxes and drive more engagement
Keep formatting simple. Use clean, text-based emails and bold only key points for easy scanning
Limit links, emojis, and exclamation points. Too many links, emojis, images, or exclamation points can increase spam scores and hurt deliverability
Send at strategic times. Mornings often perform well. Try to avoid days when inboxes are typically overloaded
Build around four core elements:
- Story: Why the event matters
- Offer: What registrants get, what’s new, and why it’s valuable. A special promotion can increase conversions
- Scarcity: Limited spots, VIP access, or other exclusivity
- Time wall: A clear deadline that drives urgency
Craft a strong subject line. Make it feel personal, relevant, and compelling enough to earn the open
Get to the point quickly. Communicate the main message early so readers immediately understand the value and next step

Is there a limit to the number of emails I can manually add to a drip campaign?

When using the Manual Enter or Import option, you can add up to 100,000 emails per Drip Campaign.

There is no limit to the number of recipients when using the Past Registrants option.

What User Permissions do I need to be able to create and send drip campaigns?

A user must have global Manage permissions and global Reports & Exports permissions to send drip campaigns. Any account owner, admin, and user with global Manage and Reports & Exports permissions can send drip campaigns.

What is the difference between a drip campaign and an email blast?

A drip campaign includes multiple emails sent in a planned sequence. Drip campaigns are a marketing tool designed to drive registration sales for your upcoming event. They help you generate consistent sales with automated follow-ups to those who have not yet acted.

An email blast is a single email sent once. Email Blasts work best for event communication and reminders that should be sent to all registrants or contacts.

Why can’t I create an image-based ad or heavily designed email?

This tool is intentionally text-first. Image-heavy emails often don't display properly when images are turned off in inboxes, are more likely to be filtered into Promotions or flagged as spam, and reduce deliverability.

You can typically include minimal branding (like a small logo) in your email, but drip campaigns is designed to prioritize clear, direct text emails. Text emails perform better, load more reliably, and tend to avoid promotional/spam filtering compared to image-heavy designs.

How to Create Drip Campaigns in RegFox