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How are clicks, registration, and transactions calculated?

These helpful insights will help you determine how your drip campaign is performing

Lauren avatar
Written by Lauren
Updated over a year ago

If you choose to track registrations that are associated with your automation, the results are displayed in near real-time as your recipients interact with your emails and make purchases.

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Click Email Center and then Automations to create drip campaigns using email automation
  • Click the name of the automation that you'd like to learn more about

  • You can see Recipients, Clicks, Registrations, and Sales

  • Recipients

    • The number of recipients who were sent the email

  • Clicks

    • The number of unique recipients who click in the email at least once.

  • Registrations

    • The total number of registrations purchased by all recipients before the next email is sent.

  • Sales

    • Total amount of orders made by all recipients before the next email is sent. This includes any add-ons and fees paid by the customer but does not include Purchase Protection if enabled.

If the billing email entered in an order matches the email address in your automation, registrations, and sales calculations will be included.
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Refunds or cancellations will automatically change the registrations count and sales totals.

  • Registrations and Sales totals include order statuses of:

    • Completed

    • Pending Offline

    • Pending Final

    • Waitlisted

    • Pre-Registration.

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