Skip to main content

Conversion Tracking - Google Analytics, Google Adwords, Facebook, and Twitter

How do I use tracking systems such as GA4 in RegFox?

Brandon avatar
Written by Brandon
Updated over a week ago

Track the performance of your RegFox registration page with ease by integrating popular conversion tracking tools. With support for platforms like Google Analytics, Google Ads, Facebook Pixel, and Twitter Pixel, you can monitor key metrics such as traffic, conversions, and user engagement.

These insights will help you optimize your marketing campaigns and improve your registration process. In this guide, we'll show you how to add tracking codes to your RegFox page for better data-driven decision-making.

Jump To...

Set up Conversion Tracking

  • From the Pages screen, click the pencil icon under the page you want to edit

  • Go to the Settings tab from the top menu bar

  • Select Tracking

  • Turn on the Conversion Tracking feature you would like to use

  • Enter your Tracking ID

Pro Tip: We recommend only using one conversion tracking tool at a time.

Note: To track eCommerce conversions, place your Google Analytics Tracking ID within a Google Tag Manager Container.


FAQs

Can I use other tracking platforms within your software?

Yes, but they need to be implemented by Google Tag Manager.

Where can I learn more about conversion tracking?

Our system is plug & play for conversion tracking software. You can reference the Google help center, the Facebook help center, the Adword help center, or the ecommerce help center for more information.

What is the confirmation URL?

Each confirmation URL is unique because it contains the registrant ID number. It cannot be restructured, but it is not necessary for tracking conversions with the available setup.

How Can I Troubleshoot and Verify my Google Tag Implementation?

This video walks through how to troubleshoot and verify your Google Tag implementation.

How Can I Troubleshoot the Facebook Meta Pixel Tracking Feature?

This video walks through how to add and troubleshoot the Facebook Meta Pixel Tracking Feature.

What information is shared with Facebook Pixel Tracking?

  • Page View - If a registrant views the page

  • Registration - If a registrant completes the page, paid or free

  • Add To Cart* - If a registrant makes a selection on the page, indicating purchase intent

  • Initiate Check Out - If the registrant clicks into the billing portion of the page but doesn't complete the purchase

  • Amount Of Order - Total cost paid by the registrant

How Do I Manage my Facebook Ads?

Here is an excellent resource on how to create, analyze, and manage your Facebook Ads.

My Facebook Link preview is not working. Do you have any tips to fix it?

Here is a tool for sharing a URL and finding the Facebook link preview is not working properly.

My Facebook Pixel is showing, Missing Purchase User Data Parameters, Missing AddToCart user data parameters, and events not matching. What does this mean?

If your event is free or the check out is $0, the Purchase and Add To Cart triggers are not activated because a financial transaction must take place.

On Meta Pixel Tracking, will RegFox track the buyer after they make a purchase?

When using the Meta Pixel Helper, only three events will fire on the ticket page.

What events does Meta Pixel track on my RegFox page?

On a RegFox registration page, the Meta Pixel typically tracks the following events:

  • On the registration page: PageView, InitiateCheckout, and AddToCart

  • On the confirmation page (after submitting the form): PageView and Purchase

If someone visits my RegFox page but doesn’t complete a purchase, can I still target them with ads later?

Yes! Here's how it works:

  • Tracking Activity: The pixel records actions such as PageView, InitiateCheckout, and AddToCart, even without a purchase.

  • Remarketing Campaigns: You can use the data collected by the META Pixel run ads targeting those who didn’t complete checkout.

  • Custom Audiences: In Meta Ads, you can build audiences based on behavior (like visiting your page but not buying) to re-engage them later.

  • UTM Tags and Advanced Matching

    • Use UTM tags in your ad links to track where traffic came from

    • Enable Advanced Matching in Pixel settings for better attribution

Did this answer your question?