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Create Actions that Trigger Based on the Tracking Link Used

Use Tracking Link Actions to give a discount, show special merchandise, and more when someone uses a specific tracking link

Maddy avatar
Written by Maddy
Updated yesterday

With Tracking Link-Based Actions, you can customize the registration experience based on the specific tracking link a registrant uses. Whether you're offering special discounts to a select audience, showing exclusive add-ons for a particular group of registrants, or tailoring content for different marketing campaigns, these actions give you precise control over what each registrant sees.

For example, you can apply a 10% discount when someone registers through a sponsor’s link or reveal a unique merchandise item for registrants coming from a specific social media campaign. By using Tracking Link-Based Actions, you can personalize the experience, track campaign performance more effectively, and deliver targeted messaging to your audience.

Example Use Cases

  • When the social media tracking link is used, decrease the price for your event by $50

  • When someone uses your event's VIP tracking link, don't require a specific sessions field that becomes required later

  • When the Sponsor tracking link is used, hide a paragraph text field

Jump To...

Getting Started

  • From the Pages screen, click the pencil icon under the page you want to edit

  • Go to the Actions tab

  • Click Create Your First Action, or click the + icon on your action if you already have actions on your page


Add Your Tracking Link Trigger

You can use RegFox to set up actions that trigger based on the tracking link a registrant uses.

  • On the left-hand side, select Tracking Link from the dropdown

  • Select your desired option and select the tracking link(s) you want to target

    • The Is option will trigger your action if a registrant uses the tracking link you select

  • Click the + button if you would like to add multiple triggers

    • If you click this button, click the All of these must be true checkbox if you would like all of the conditions to be met to trigger your show-hide action

    • If this checkbox is not selected, the action will occur if any one of the conditions is met


Add Your Action

You can create a variety of actions in RegFox that can be triggered by the tracking link used. Below are some of the action types you can set up to customize the registration experience.

Pro Tip: It is important to know that actions run from top to bottom. So if you have multiple actions in your RegFox page, actions towards the bottom can override actions above them. You have full control over the order of your actions and can reorder as needed. Because the order of actions can impact how your page behaves, we highly recommend previewing and testing your page before publishing it live. This helps ensure that all your actions work together the way you intend.

Show-Hide Actions

In RegFox, you can dynamically show or hide fields based on the tracking link used. For example, you can automatically show a specific registration option when someone uses your VIP tracking link.

Pro Tip: Our actions automatically assume the opposite is true. For example, if a field is set to only show based on a certain condition, it will be hidden by default until that condition is met. Once the condition is met, the field will show.

Likewise, if a field is set to hide until a condition is met, it will by default show. For example, if a merchandise field is set to hide when someone uses your tracking link, this merchandise field will by default show unless the tracking link is used.

By default, RegFox fields show all of the time, so if you would like to show your field at all times, no action is needed.

  • On the right-hand side, find and select Show or Hide

  • Choose the Field(s) or Function(s) that you would like to show or hide when the condition is met

  • Click the + button if you would like to add another action that occurs when the condition is met

  • Click Save Action

  • Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page

Require/Don't Require Field Actions

In RegFox, you can dynamically require or not require fields based on the tracking link used. For example, you can automatically require a specific merchandise field to be completed when someone uses your Facebook tracking link.

Pro Tip: Actions will override the default requirement settings you set on the page builder. Actions also automatically assume the inverse is true. For example, if you create an action to require a field based on a certain condition, this field will not be required by default, even if it is marked as required in the Page Builder settings. This field will only become required once the condition is met.

For example, if your meal choice field is required in the page builder, but you create an action to require this field when someone uses your Instagram tracking link, our system will automatically make the meal choice field not required until this tracking link is used. Even though the Page Builder has marked this field as required, the action takes precedence. After the tracking link is used, the field will then become required.

If you want a field to always be required (or not required), no action is necessary. In this case, we recommend adjusting the Required setting within the Page Builder itself.

  • On the right-hand side, find and select Require or Not Require

  • Choose the Field(s) or Function(s) that you would like to require/not require when the condition is met

  • Click the + button if you would like to add another action that occurs when the condition is met

  • Click Save Action

  • Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page

Select an Option Actions

In RegFox, you can dynamically select an option based on the tracking link. For example, you can automatically select a specific multiple choice option when someone uses your marketing tracking link.

Pro Tip: Select an Option actions will only take place when the condition event is met. If the condition event is not met, the Select an Option action will not take place. For example, if you create an action to select two specific sessions when your tracking link is used, the session field will remain unselected by default until the tracking link is used. Once a registrant uses the tracking link, the required sessions will then be automatically checked.

  • On the right-hand side, find and select Select Option

  • Choose the Field(s) that you would like to target when the condition is met

  • Click Lock Selection if you would like to prevent registrants from changing their option

  • Click the + button if you would like to add another action that occurs when the condition is met

  • Click Save Action

  • Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page

Note: Select an Option actions works with Registration Options, Sessions, and Multiple Choice actions. This action does not work with checkboxes and merchandise fields. If you do not have a Registration Option, Sessions, or Multiple Choice field on your RegFox page, the Select an Option action will not appear in your list of events.

Set Value Actions

In RegFox, you can dynamically set a value in a text field based on the tracking link. For example, you can automatically set the value of your text field to "N/A" when someone uses your VIP tracking link.

Pro Tip: Set a Value actions will only take place when the condition event is met. If the condition event is not met, the Set a Value action will not take place. For example, if you create an action to set a text field to "N/A" when someone uses your tracking link, the text field will remain blank by default until that link is used. When the tracking link is used, the text field will automatically be set to "N/A."

  • On the right-hand side, find and select Set Value

  • Enter the value you would like to enter in the text field

  • Choose the Field(s) that you would like to target when the condition is met

  • Click the + button if you would like to add another action that occurs when the condition is met

  • Click Save Action

  • Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page

Note: Set a Value actions are designed to insert text into text-based fields and are not intended for adding financial amounts to pricing fields. If your page doesn’t include any text-entry fields, the Set Value action won’t show up in your list of available events.

Price Change Actions

In RegFox, you can dynamically update the price based on the tracking link used. For example, you can automatically increase the price of your registration options by 15% when someone uses your Facebook tracking link.

Pro Tip: Price change actions will change the price only when the condition event is met. If the condition (aka trigger) is not met, the price change actions will not take place. For example, if you create an action to reduce the price of your merchandise from $10 to $5 when someone uses your TikTok tracking link, the price of the t-shirt will remain $10 until that link is used. When a registrant uses the link, the price will then automatically change to $5.

Note: Price change actions affect each individual registration, not the total order amount. Because of this, if you're using our Group Registration feature, it's important to set up your price change action with the understanding that the discount or increase will apply to every registrant on the order.

For example, if you set a $30 discount on your Registration Options for registrants who sign up using your VIP tracking link, and someone registers two people in the same order with that link, the total discount on the order will be $60. The $30 discount will be applied to each registrant.

  • On the right-hand side, select your price change action

    • Set Price will set the price of the field(s) to a new value that you set. If this option is selected, set the price in the text field

    • Increase Price will increase the price of the field(s) by a $ or % amount that you set. If this option is selected, choose whether you would like to adjust the price by $ or %, and enter the value increase in the text field

    • Decrease Price will decrease the price of the field(s) by a $ or % amount that you set. If this option is selected, choose whether you would like to adjust the price by $ or %, and enter the value decrease in the text field

    • Apply Discount will apply a discount on the field(s) by a $ or % amount that you set. If this option is selected, choose whether you would like to adjust the price by $ or %, and enter the discount in the text field

    • Limit Discount will limit the discount on a field(s) to a certain number on merchandise and quantity box fields. If this option is selected, choose the limit of the discount in the text box that appears

    • Multiply Coupon increases the value of a coupon by the multiplier you set. This action multiplies the coupon's value when someone enters a valid coupon and meets the trigger condition. If this option is selected, set the multiplier in the text field that appears

  • Choose the Field(s) on which you would like to adjust the price when the condition is met

  • Click the + button if you would like to add another action that occurs when the condition is met

  • Click Save Action

  • Click Save Now in the upper-right corner of your page to save your changes. Click Publish to publish these changes to your live page

Note: This Limit Discount applies to merchandise fields and quantity boxes, not multiple choice fields, registration options fields, and donation fields.

Users must use the Apply Discount action for the Limit Discount action to work. If users do not use the Apply Discount action, the Limit Discount action will not apply.

Users must add the Apply Discount event and the Limit Discount event within the same action by clicking the + button on the right-hand side of the action. If users create two separate actions (even if they use the same trigger), the Limit Discount field will not apply.


Manage Your Actions

Find the Action you would like to manage, and click any of the following icons:

  • The pencil icon allows you to edit the action

  • The pages icon allows you to copy the action

  • The + icon allows you to create a new action

  • The trash can icon allows you to delete the action


FAQs

What's the best way to test my actions?

We recommend using Preview mode to test your actions. Preview Mode allows you to review the visual and communication experience of your registration page without processing real payments or saving data. Since Preview Mode respects actions and date-based conditions, you can test your page in real time to ensure everything functions as expected.

  • To use Preview mode, go to your RegFox edit page

  • Save any changes on your page by clicking Save in the top-right corner

  • Select the Preview button in the top right corner

Warning: Because the Preview mode is only used for testing, do not share this URL with registrants. This link will not accept real registrations or payments.

Why is my live page still showing pre-registration, offline payments, or credit card payment options when I've disabled these payment methods on my RegFox page?

A common reason a disabled payment method still appears on the live page is that there is an action on the page that references that payment method. Actions override the payment settings in the page builder. So, if an actions includes a reference to a payment method, it will appear on the live page — even if that method is turned off in your settings.

To fix this, review your actions and remove any references to the payment method you no longer want to offer.

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