Incomplete registrations and abandoned orders mean missed revenue opportunities. The RegFox Winback Email feature helps you re-engage potential customers by automatically sending follow-up emails to individuals who started to register for your event, encouraging them to complete their purchase or registration. You can customize Winback Emails to engage your audience in a way that best suits your event. Encourage abandoned registrants to complete their registration by offering a special discount, showcasing popular sessions or experiences, featuring positive reviews and testimonials, and more!

By leveraging Winback Emails, you can increase conversion rates, boost engagement, and maximize revenue— all without manual effort. This guide will share how to utilize this great feature!

Winback Email Pricing

Any Winback Emails that are sent are charged $.02 per email recipient, and this feature requires a card on file to use. This feature will be billed every 30 days for any emails you send out during that billing period.

Getting Started

From the Pages screen, click the pencil icon on the page you want to edit
Go to the Emails tab, and select Winback Emails
Click Create Winback Email
Give your Winback Email a Name (this is for internal use only)
Click Continue

Write Your Winback Email

Set the Subject of the Winback Email
Enter the From Name - This text will be who the email shows it is coming from
Enter the Reply-to Email - This email address will receive any responses if recipients reply to the email
Create the Message - The message field is used to customize your email message
Click Review and Schedule to see a sample of your email

Schedule Your Winback Email

Schedule when your Winback Email should be sent. Users can set the timing in minutes, hours, or days, with a minimum delay of 5 minutes and a maximum of 31 days after an order is abandoned
Review the email content and details
Click Schedule Winback Email

Pro Tip: Before sending a Winback Email, RegFox checks if the registration is still abandoned. If a registrant abandons their order but completes it (using the same billing email) before the Winback Email is scheduled to send, RegFox will not send a Winback Email.

For example, if a Winback Email is scheduled to send 1 day after an order is abandoned, and a registrant abandons their order on January 1 but completes it 4 hours later, they will not receive the Winback Email on January 2, as their registration is no longer abandoned.

Manage Your Winback Email

Note: Users can only edit and send a test to active Winback Emails. If you want to edit or send a test on a Winback Email and do not see the corresponding icons, first update the status to Active.

Users can only delete inactive Winback Emails. If you want to delete a Winback Email and do not see the trash can icon, first update the status to Inactive.

From the Pages screen, click the pencil icon on the page you want to edit
Go to the Emails tab, and select Winback Emails
Find the Winback Email you would like to view or manage, and select from the available options
- The Recipients field allows you to see how many recipients have received your Winback Email
- The Clicks field allows you to see how many unique recipients clicked in the email at least once
- The Status toggle allows you to turn on or turn off the Winback Email on your page
- The duplicate icon allows you to copy the previous Winback Email
- The pencil icon allows you to edit the email
- The eye icon allows you to view the email
- The envelope icon allows you to send a test email to an email of your choice
- The trash can icon allows you to delete the email

Pro Tip: You can search for your email in the Search bar, or filter your emails by the Scheduled status to only see Active or Inactive Winback Emails.

Manage Your Leads

If a potential registrant's order remains inactive for 20 minutes, RegFox marks the registration as abandoned. Once abandoned, RegFox saves the billing email as a Lead in your RegFox account. You can view all Leads under the Contacts tab in your RegFox dashboard.

To view all of the leads on your account, click the Contacts tab from the main menu bar on your account
Under the Filters tab on the left-hand side, click Contact Type
Select Leads
From there, you can view, edit, or delete these leads as desired

Pro Tip: Abandoned leads will only save the billing email, not any other details about the registration. The Lead email will not display the page for which the person started registering.

FAQs

When does a registration become abandoned in RegFox?

RegFox marks the registration as abandoned when a potential registrant's order remains inactive for 20 minutes.

If someone leaves my registration page before entering their billing email, will RegFox send the potential customer a Winback Email?

RegFox only sends Winback Emails if a potential registrant abandons their order after entering their billing email. If the registrant abandons their order before entering a billing email, the system will not send a Winback Email.

Can I create multiple Winback Emails for my page?

Yes, you can definitely create multiple Winback Emails for your RegFox event! RegFox confirms that a registration is still abandoned before sending a Winback Email. So if a registrant completes the order (using the same billing email) after one of your earlier Winback Emails, RegFox won't send additional Winback Emails to the registrant, as their order is now complete.

Does RegFox send Winback Emails to emails entered on the registration section of my page?

No, RegFox only sends Winback Emails to the billing email provided during registration. Other emails entered on your RegFox page will not receive Winback Emails.

If a potential registrant abandons their order multiple times, will RegFox send the individual multiple Winback Emails?

If you have only set up one Winback Email on the page and someone abandons their order multiple times using the same billing email, RegFox will only send one Winback Email.

RegFox will only send a Winback Email multiple times if your organization has multiple Winback Emails on the page and if the potential registrant is still abandoned by the time the next Winback Email is scheduled to send.

If a user deletes a lead contact's email in RegFox before the Winback Email is scheduled to send, will RegFox still send the Winback Email?

Yes, if a user deletes a lead before our system is scheduled to send the Winback Email, the Winback Email will still be sent to the abandoned registrant.

Can I include the recipients's name in my Winback Email?

No, users cannot dynamically insert the recipient's first and last name into a Winback Email. All messages will appear exactly as entered in the message field.